http://www.modfitters.com/
모디피털즈
(Toli fashion Group 소속)
60년대 모즈룩을 인스피레이션으로 하는 이탈리아 캐주얼 브랜드 (칼라풀한 면 바지 위주)
컨셉
Our brand is a tribute to the Mod subculture, which originated in England, in the late 60s.
This movement was created by a generation of youths with a deep passion for fashion, music and motor scooters, seeking freedom and independence.
Since then, the term Mod has been used over the years to generally describe anything that was believed to be popular, fashionable or modern.
“Moving and learning” was the maxim.
Encouraging modernity without forgetting the past, was the concept where these young precursors found their inspiration and which today fuels energy and creativity to Modfitters.
Style, innovation and tradition are our daily inspiration.
The result is visible in the classic fitted styles, bright colours and refined details, summing up a collection quite “modernist”.
Modfitters thus revisited the chino concept, working on the fit, the wash, the color with a particular care for micro-details to allow the highest level of personalization and that “dwelt” treatment that characterize the apparel of the contemporary generation.
The trend is clear: chinos are the new jeans, and Modfitters’ ones combine versatility and attention to the style in a single product, which represent a trendy and dynamic alternative to classic denim.
The infinite color range and the attention to appealing details such as the glossy spade button, the frontal removable chain and the logo-printed interior, mixed with an original vision of a trendsetter item like trousers, makes Modfitters line the expression of a “neomodernist” movement which combines style, innovation and roots.
