BERENIK
http://www.berenik.com/
BERENIK The Label
The Swiss label BERENIK stands for independent, non-commercial design with high artistic standards. The consummate creations of BERENIK emphasise self-confidence, feature sophisticated details and timeless forms, and clothe women in elegant beauty.
All of BERENIK’s products originate from the same understanding of aesthetics and tension. BERENIK’s designer Veronika Brusa strives uncompromisingly to connect all the elements of the Prêt-à-porter collections with one another and give them her unmistakeable signature, which is characterised by a great love of experimentation and an unconventional interpretation of design.
BERENIK History
The Label was founded in 2006 by Veronika Brusa and Ray Hegelbach under its first name USW (which stands for „und so weiter“, meaning „and so on“) . The idea was to create a loose alliance, in which different projects can be completed, and where those involved can work closely together or completely separately, but under the same name.
The company works on a cross-disciplinary basis, hence the name, USW. To begin with, it was preponderantly about graphics work and illustrations and it was only with time that the focus commuted more towards fashion.
The company works on a cross-disciplinary basis, hence the name, USW. To begin with, it was preponderantly about graphics work and illustrations and it was only with time that the focus commuted more towards fashion.
Ray Hegelbach left USW in 2008 and has been concentrating on his work as an artist since then.
Veronika Brusa continues to work under the name USW and in 2008 she brought out her first series of hand-printed clothes. This led to the initial contact with boutiques in Basel, Zurich, St. Gallen and Lucerne. It was followed by other products such as scarves, iron-on animal motifs, clothes of the month, posters, illustrations and many items of clothing printed using different techniques, produced in her workshop in St. Gallen
Veronika Brusa continues to work under the name USW and in 2008 she brought out her first series of hand-printed clothes. This led to the initial contact with boutiques in Basel, Zurich, St. Gallen and Lucerne. It was followed by other products such as scarves, iron-on animal motifs, clothes of the month, posters, illustrations and many items of clothing printed using different techniques, produced in her workshop in St. Gallen
2010 saw the first comprehensive one year collection as a result of a one-year stay in Shanghai. In a further step, Veronika Brusa is now having her designs produced externally.
The new collection has also opened up further sales markets and thus USW is now available in ten boutiques throughout Switzerland.
2011 saw the first presentation at the „blickfang“ design trade fairs in Basel and in Zurich. The hard desicion was taken to change the brandsname from USW to the more international and timeless nameBERENIK.
2012 started successfully with the new brands name BERENIK on the design fairs "blickfang" Basel and Stuttgart, DE. The company BERENIK Ltd liab. Co is to be founded, Designer Veronika Brusa will move her studio to Paris in july and in august BERENIK will present the SS13 collection on its first trade show at VISION during the Fashionweek Copenhagen.
